From Creative Roots to Strategic Leadership
Hi, I’m Shar. I started my career as a Creative Director, building campaigns, shaping visual identities, and telling stories that moved both people and brands. As my work expanded into content strategy and full-funnel marketing, one thing never changed: creative is still home.
Today, I bring years of leading brand and creative strategy for some of the world’s most recognized names. I’ve built storytelling systems, digital experiences, and performance-driven campaigns that translate vision into results. From national TV spots and retail activations to integrated digital launches, I’ve partnered with brands in fashion, beauty, wellness, and lifestyle to deliver work that’s visually elevated, strategically grounded, and built for growth.
My portfolio includes work with Walmart, Target, Nike, Adidas, Cole Haan, Brunello Cucinelli, Gucci, Prada, Skechers, Ray-Ban, Hilton, Expedia, Petco, Home Depot and more, shaping brand moments and customer experiences that connect and convert.
Creative That Performs
Whether I’m leading a national brand campaign, elevating digital performance, or shaping a narrative that lives across channels, I bring a hands-on approach rooted in craft, curiosity, and strategic clarity. I balance creative vision with business goals, and I know how to lead teams in bringing their best ideas to life, not just direct from the sidelines.
At the core, I believe marketing should resonate, not just reach. The work should move people and move the business forward.
Looking to collaborate or hire?
Hands-On Leadership Across Disciplines
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Creative Director
I’ve led brand identity, creative strategy, and 360° storytelling for global and emerging brands across digital, social, print, broadcast, and experiential. From national campaigns to product launches, I’ve built creative that’s both elevated and effective. Whether it’s a TikTok activation, a tradeshow environment, or a high-impact landing page, I stay hands-on, shaping the vision with designers, copywriters, and developers.
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Marketing Director
I drive full-funnel marketing strategies across paid, owned, and earned channels, bringing creative and performance together. My experience spans programmatic, SEM, Meta and TikTok ads, email, SMS, influencer, and affiliate programs. I balance brand building with acquisition, using data and experimentation to optimize reach, revenue, and retention.
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Director of Content & Web Experience
I lead content and UX strategies that fuel organic growth. From SEO-driven content and thought leadership to conversion-focused landing pages and social-first storytelling, I build ecosystems that rank, resonate, and convert. Working closely with UX and development teams, I create scalable web experiences that drive engagement, visibility, and trust.
Current in Motion
Life in the Pet Lane is a short animated series I’m developing, where everyday pet moments are dialed up with clever, comedic storytelling. Each episode follows dogs, cats, and other critters navigating life the way humans do, just with a twist. Think sitcom energy, sketch-style pacing, and humor with heart.
I write all the scripts myself, drawing on my background in commercial and podcast storytelling, and I’m exploring AI-powered filmmaking through tools like Flow and VEO3 to bring it to life. It’s part passion project, part creative playground, and a reminder that great storytelling keeps evolving with the medium.
A Glimpse into My Work
From global campaigns to digital ecosystems, here’s a look at the work I’ve led across branding, content, UX, and creative strategy. These pieces are more than deliverables; they reflect storytelling with purpose, design that performs, and marketing that drives real impact.
My full portfolio is password-protected to respect client confidentiality and safeguard the work I’ve spent years building. I’m happy to share access upon request.
